PPK
smell
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PPK
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When a global superstar launched a vaginal perfume, the internet was all about it. What many saw as visionary, GinoCanesten saw as a risk to women's intimate health. After all, a perfume of this kind can mask the main symptom of vaginosis: an uncomfortable smell. So we used all this buzz to create a campaign that put vaginosis on women's radar, educating about the symptoms and also inviting everyone to a shame-free conversation.
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Agency: MullenLowe São Paulo
Client: Gino-Canesten
Role: Creative & Art Director & Designer
